by Michelle Leach
The Lincoln Business Journal
Businesses have powerful ammunition to fight the fall-out of the recession: new technology. But tech experts contend many businesses don’t know what’s out there and don’t understand the splash that can be made by implementing a new tool or process.
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Five Nines Technology is getting noticed through both Twitter and Facebook, and recently launched a blog.
“We found many businesses and individuals within the community who asked us for specific thoughts about technology,” said Ben Pankonin. “A blog provides a unique way for us to communicate with clients, prospects and even other IT partners within our industry.”
Pankonin said the use of blogs and other types of viral communication isn’t anything new to IT firms.
“But many IT professionals are not accustomed to communicating these concepts to business leaders, only other people who speak their language,” he said.
The Five Nines’ blog, “Boardroom Ideas,” offers clients tips on how to solve problems through IT, according to its Web site.
As for the future of IT, one need only look at what kids in junior high are doing, Pankonin said.
“Middle-school students don’t need advanced server infrastructures to communicate effectively with dozens of friends; they do it through utilizing a network of tools that can share information,” he said. “Tomorrow’s businesses will rely heavily on outsourced hardware, software and services – cloud-based computing and software as a service.”